New Year. New Start. The world has changed. And your marketing strategy needs a reset.
Reimagine. Rethink. Reset.
Hi. I’m Suzanne. I am a data-driven content marketer. I fuel creative vision, build transformative teams, cultivate relationships, lead research, and develop results-driven campaigns.
With two decades of experience leading marketing for large and small organizations, let me reset your strategy.
Background & Experience
Vice President of Marketing, Visit Overland Park
2018 – Current
Visit OP looked to a new marketing leader to develop the city as a leisure travel destination. The organization had a $2.3 million budget and over 5,000 hotel rooms. As second to the CEO, I developed our marketing strategy, built trust with community stakeholders, lead internal marketing & communications team and managed external agencies.
Vice President of Community Engagement, Goodwill of Western Kansas and Eastern Missouri
2015 – 2018
Goodwill searched for a seasoned marketer to apply for-profit branding skills in a nonprofit setting. I succeeded in increasing mission awareness, improving brand reputation, and growing development and donation strategies. I led a team of 10 overseeing all marketing, public relations, communications, fundraising, volunteers, community programs, and special events. Goodwill of Western Missouri & Eastern Kansas operates independently of Goodwill International with 20 locations and a $25 million operating budget.
Director of Brand Marketing, Houlihan’s Restaurants, Inc.
2007–2014
Developed marketing strategy and built collaborative brand marketing team. My team managed paid media, public relations, cause-marketing, events & sponsorship, and local store marketing. At peak, HRI had 130 restaurants with gross revenues over $280 million.
More about me.
When I’m not geeking out over brand strategies, I’m wrangling two small children, taste-testing my husband’s latest creation, and championing causes that matter to me. I serve as Board Member for CASA of Jackson County, and give back to causes that support children. I love coffee and yoga. I miss traveling.
More than marketing strategy?
I founded Lemonade + Co. as a fresh, full-service marketing solution where the juice is always worth the squeeze. In addition to strategy, I access top-preforming talent to execute your marketing plans.